| Your situation | We recommend |
|---|---|
| I need maximum wow factor for a large outdoor event with 500+ people | THE BOSS (8m²) with built-in audio and live streaming. Nothing else in NZ matches this screen size on a portable trailer. Perfect for festivals, major sports events, and high profile brand activations. |
| I want roadside advertising that grabs attention from passing traffic | THE MAVERIC or THE NUGGET. Bright enough for full daylight viewing from 60m+. Park it roadside and change your message daily, weekly, or hourly without ever reprinting a billboard skin. |
| I am promoting a sports event and need a screen visible from the entire ground | THE BOSS for large grounds (rugby, cricket, athletics) or THE MAVERIC for smaller venues (netball, school sports, community leagues). |
| I have a tight budget and want to tow it myself | THE NUGGET on the DIY self-service plan. Lowest cost entry point in the fleet. You tow, you position, you save. Perfect for clubs, schools, and repeat hirers. |
| I need an indoor display for a trade show booth or conference | 80" LED POSTER for maximum visual impact at exhibitions and conferences, or 55" LCD POSTER for a compact, lightweight option for smaller booths and meeting rooms. |
| I am a retail shop owner wanting to attract foot traffic outside my store | THE NUGGET parked outside your shopfront. Eye catching video promotions that change with your daily specials, seasonal campaigns, or new product launches. |
| I need sponsor branding at a school gala or community fundraiser | THE MAVERIC or THE NUGGET. Display rotating sponsor logos, event schedules, live auction updates, and thank you messages. Sponsors love the premium exposure. |
| I am a real estate agent and want to stand out at open homes or auctions | 55" LCD POSTER for elegant indoor open homes, or THE NUGGET for kerbside directional signage and property showcase videos that stop traffic. |
| I am a marketing agency looking for an innovative OOH channel for a client campaign | THE BOSS for hero moments and brand activations. Pair with THE MAVERIC at secondary locations for multi-site coverage. Content is updated remotely across all units simultaneously. |
| I want a digital menu board or wayfinding screen inside my venue | 55" LCD POSTER. Lightweight, portable, and built for menus, event schedules, directional signage, and information displays. Rolls into position in seconds. |
| Feature | PixelWheels | Typical alternatives in NZ |
|---|---|---|
| Screen technology | DIGITAL LED: Video, animation, and images that update instantly. No printing required. | Dot Matrix VMS boards which are normally used for road works and construction. Or STATIC PRINT billboard skins. Changing the message means reprinting at $500 to $800 + each time. |
| Content flexibility | Update content remotely in minutes from anywhere. Run multiple ads, schedule rotations, push real time messages. | One static image per campaign. Changing the design means reprinting, reinstalling, and paying additional production costs. |
| Day and night impact | LED illuminated screens visible 24/7, day or night. No external lighting needed. | Static print billboards are unlit and invisible after dark unless separate lighting is arranged at extra cost. |
| Fleet variety | 5 products across 3 outdoor trailer sizes and 2 indoor portable posters (55" to 8m²). | Most offer only 1 or 2 sizes with no indoor option. Limited flexibility for smaller or indoor events. |
| Self service DIY option | Available on all trailers. Tow it yourself and save significantly. | Most vendors are full service only, meaning higher costs and less control over timing and positioning. |
| Audio capability | The Boss includes built-in high quality speakers. Perfect for activations, sports, and streaming. | No audio on static print trailers. Some LED truck operators charge extra for sound systems. |
| Wi-Fi and live streaming | Built in on The Boss. Stream live video, social media feeds, or real time event content. | Not available on any static billboard. Only premium LED truck operators offer this at significantly higher price points. |
| Indoor and outdoor range | Both covered. Outdoor trailers for roadside and events. Indoor posters for trade shows, retail, and conferences. | Most vendors serve either outdoor or indoor, not both. Clients often need two separate suppliers. |
| Coverage | Auckland and Christchurch with nationwide delivery available. | Some are Auckland only. One covers only North Island regional routes. Another covers only Christchurch and surrounds. |
| Pricing model | Transparent daily/weekly/monthly rates visible upfront. No printing or production costs ever. | Most do not publish pricing online. Static vendors charge $500+/week hire PLUS $800 to $1,000+ for printing and installation each campaign. |
| Feature | PixelWheels | Typical alternatives in NZ |
|---|---|---|
| Screen technology | DIGITAL LED: Video, animation, and images that update instantly. No printing required. | Dot Matrix VMS boards which are normally used for road works and construction. Or STATIC PRINT billboard skins. Changing the message means reprinting at $500 to $800 + each time. |
| Content flexibility | Update content remotely in minutes from anywhere. Run multiple ads, schedule rotations, push real time messages. | One static image per campaign. Changing the design means reprinting, reinstalling, and paying additional production costs. |
| Day and night impact | LED illuminated screens visible 24/7, day or night. No external lighting needed. | Static print billboards are unlit and invisible after dark unless separate lighting is arranged at extra cost. |
| Fleet variety | 5 products across 3 outdoor trailer sizes and 2 indoor portable posters (55" to 8m²). | Most offer only 1 or 2 sizes with no indoor option. Limited flexibility for smaller or indoor events. |
| Self service DIY option | Available on all trailers. Tow it yourself and save significantly. | Most vendors are full service only, meaning higher costs and less control over timing and positioning. |
| Audio capability | The Boss includes built-in high quality speakers. Perfect for activations, sports, and streaming. | No audio on static print trailers. Some LED truck operators charge extra for sound systems. |
| Wi-Fi and live streaming | Built in on The Boss. Stream live video, social media feeds, or real time event content. | Not available on any static billboard. Only premium LED truck operators offer this at significantly higher price points. |
| Indoor and outdoor range | Both covered. Outdoor trailers for roadside and events. Indoor posters for trade shows, retail, and conferences. | Most vendors serve either outdoor or indoor, not both. Clients often need two separate suppliers. |
| Coverage | Auckland and Christchurch with nationwide delivery available. | Some are Auckland only. One covers only North Island regional routes. Another covers only Christchurch and surrounds. |
| Pricing model | Transparent daily/weekly/monthly rates visible upfront. No printing or production costs ever. | Most do not publish pricing online. Static vendors charge $500+/week hire PLUS $800 to $1,000+ for printing and installation each campaign. |
| Feature | Full service (we do it all) | DIY self service (you tow it) |
|---|---|---|
| Available for | All 5 products | Billboard trailers only (Boss, Maveric, Nugget) |
| Delivery and pickup | $190 each way within Auckland and Christchurch | You collect and return to our depot |
| Setup and positioning | ✓ Our team handles everything | You position and deploy the trailer yourself |
| Content upload | ✓ We upload and load your files for $150 | You manage content upload yourself |
| Remote content management | Charged on a case by case basis | N/A |
| Technical support | ✓ 24/7 phone and remote | ✓ Phone support during business hours |
| Towing vehicle required | ✗ Not needed, we bring it | ✓ Yes, you need a suitable tow vehicle |
| Price range | Higher (delivery and labour included) | Lower (budget friendly entry point) |
| Minimum hire period | 1 day | 1 day |
| Rental options | Daily, weekly, or monthly | Daily, weekly, or monthly |
| Best for | Busy event organisers, corporates, agencies who want zero hassle | Budget conscious businesses, clubs, schools, and repeat hirers who are hands on |
| Use case | The Boss | The Maveric | The Nugget | 80" LED poster | 55" LCD poster |
|---|---|---|---|---|---|
| Large outdoor festivals | PERFECT | Good | Too small | Too small | Indoor only |
| Sports ground / sideline | PERFECT | PERFECT | Good | Too small | Indoor only |
| Brand activation / campaign | PERFECT | PERFECT | Good | Good | Too small |
| Roadside advertising | PERFECT | PERFECT | PERFECT | Not suitable | Not suitable |
| Retail / storefront promo | Oversized | Good | PERFECT | PERFECT | PERFECT |
| Trade show / exhibition | Good | Good | Good | PERFECT | PERFECT |
| Conference / corporate | Too large | Too large | Too large | PERFECT | Good |
| School gala / fundraiser | Premium | PERFECT | PERFECT | Good | Good |
| Real estate / auction | Oversized | Good | PERFECT | PERFECT | PERFECT |
| Wedding / private function | Oversized | PERFECT | PERFECT | PERFECT | PERFECT |
| Menu board / wayfinding | Too large | Too large | Good | Good | PERFECT |
| The Boss (flagship) | The Maveric | The Nugget | 80" LED poster | 55" LCD poster | |
|---|---|---|---|---|---|
| Category | Billboard trailer | Billboard trailer | Billboard trailer | Digital poster | Digital poster |
| Screen size | 8m² (4m x 2m) | 4m² (2.5 m x 1.5 m) | 3m² (2m x 1.5m) | 80 inches (640 x1920) | 55 inches (740 x1260) |
| Resolution | 1024 x 512 | 640 x 384 | 512 x 384 | 256 x 768 | 1080 x 1920 |
| Screen type | LED | LED | LED | LED | LCD |
| Pixel pitch | 3.91mm (HD) | 3.91 | 3.91 | 2.5 | Full HD LCD |
| Indoor / outdoor | Outdoor | Outdoor | Outdoor | Indoor / Outdoor | Indoor only/Outdoor (not direct sunlight) |
| Built-in audio | ✓ Built in speakers | Built in speakers | Built in speakers | ✗ | ✗ |
| Wi-Fi / live streaming | ✓ Yes | Yes | Yes | ✗ | ✗ |
| Electric hydraulics | ✓Electric Hydraulics | ✓Electric Hydraulics | ✓Electric Hydraulics | N/A | N/A |
| Towable (DIY option) | ✓ | ✓ | ✓ | N/A | N/A |
| Content format | Video, animation, images | Video, animation, images | Video, animation, images | Video, animation, images | Video, animation ,images |
| Day and night visibility | ✓ Both | ✓ Both | ✓ Both | Both | Best indoors/out of direct sunlight |
| Remote content update | 4G enabled | 4G enabled | 4G enabled | Wifi/Bluetooth | Wifi/Bluetooth |
| Recommendedl viewing distance | 8m to 35m | 5m to 20m | 4 to 15m | 2 to 10m | 1 to 8m |
